<FIM's Club> is a character series developed based on the autobiographical sketches of HYBE’s K-pop artist, LE SSERAFIM. 

The project, which I directed and contributed to as a creator, was designed not just as a promotional tool for the artists, but as a foundation for new intellectual property. The characters emphasize their unique personalities while maintaining a meaningful connection to the real artists, aiming to engage a global audience.

 Teaser illustrations were created to introduce the characters and generate excitement for new merchandise and pop-up store launches.